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Traineeship in Data-driven Marketing & Innovation | Autumn 2022
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Guide d'information
Description du programme
Foundations and insights (1/2)
Slides: Kickoff
Slides: Job Theory & Value Proposition
Slides: Value Proposition
Slides: Channel Mix & Business Model
Slides: Persona
Slides: Customer Journey
Slides: Customer Discovery
Reading: Integrating around the Job to Be Done
Reading: Reinventing Your Business Model
Reading: Competing on Customer Journey
Reading: Customer Visits for Entrepreneurs
Prerequesite: Why Business Model Matters
Prerequisite: Branding in the Digital Age
Prerequisite: Customer Discovery and Validation for Entrepreneurs
Material: Persona Canvas
Material: Business Model Canvas
Material: Value Proposition Canvas
Material: Customer Interview Worksheet
Material: High Note Case
Foundations and insights (2/2)
Slides: Lean Methodology
Slides: Marketing Funnel
Slides: Growth Hacking
Slides: Curriculum Vitae
Slides: Plan Marketing & Metrics
Reading: Hypothesis-driven Entrepreneurship
Prerequisite: Why the Lean Startup changes everything
Prerequisite: Campaign Essentials by GA
Material: IE Career Guide
Material: Marketing Campaign Example
Material: Top 100 Digital Agencies in Belgium
UX/UI & Webdesing
Slides: Corporate Branding
Slides: Website & Landing page
Slides: Marketing persuasion techniques
Slides: Web Copywriting
Slides: E-commerce
Slides: UX/UI analysis
Slides: GDPR et mentions légales
Momoko's Copy Teardown - Expanded Framework
Video: Installation Wordpress 1 (9:02)
Video: Installation Wordpress 2 (21:49)
Data Analysis
Slides: Product Analytics (1/2)
Slides: Product Analytics (2/2)
Slides: Advanced Analytics
Search Engine Optimization
Slides: SEO
Slides: Copywriting SEO-Friendly (1/2)
Slides: Copywriting SEO-Friendly Blogging (2/2)
Material: SEO Audit Template
Community Management
Influencer Marketing
Podcasts
Slides: Podcasts (1/2)
Slides: Podcast (2/2)
Search Advertising
Slides: Search Engine Advertising
Slides: Certification - Sample Questions
Slide: Search Ads Copy
Slide: Display Ads
Une pub par jour - Analysis
Social Ads
Slides: Social Ads Creative
Slides: Social Advertising (1/3)
Slides: Social Advertising (2/3)
Slides: Social Advertising (3/3)
Fiche technique: se connecter à Facebook Business Manager
Facebook Ads - Campaign Setup 1/2 (55:35)
Facebook Ads - Campaign Setup 2/2 (19:02)
Campaign Management | Semetis
Slide: Campaign Management
Exercice: Plan Media
Marketing Automation | Emakina
Slide: Marketing Automation (1/2)
Slide: Marketing Automation (2/2)
Video: Installation Wordpress 1
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